Upcoming Events

Webinar: Family Transitions & Succession Planning – Tips for Transitioning Your Business to a New Generation

When: Nov 30, 2021 12:00 PM Central Time
Registration Link:

In Person Conference: Ag Retailer Association Conference- Expo Booth

Nov. 30 – Dec. 2, 2021

In Person Conference: Country Elevator Conference- General Session Speaker and Expo Booth

December 7 – 9, 2021


Ignite to Transform for Team Leaders

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This program equips managers, supervisors and mentors with the skills to be effective leaders. It helps managers build strong relationships with employees, provide meaningful and effective feedback to encourage strong performance, how to address performance concerns, and proactively retain high performing employees.

Ready to learn more? Book a call.


Buying a Business – Tips to Get the Most for Your Money

Hosted by People Spark Consulting 

5 Keys to Master the Interview Process and Hire Right Every Time

Hosted by People Spark Consulting

The webinar focuses on:

  • Save time (and money) in the interview process.
  • Ask questions to learn how a candidate thinks and behaves before you hire.
  • Interpret answers to determine who will be a good employee and who is just good at interviewing.
  • Set your performance expectations with applicants and new employees from the beginning.

Setting Goals and Measuring your Success

Hosted by People Spark Consulting

This webinar focuses on:

  • What differentiates successful and unsuccessful goals; and how these drive business success
  • Key Performance Indicators and how management can use these to challenge their team, make impactful change, and get the business and employees fully behind it
  • How to utilize progress on goals to create better future outcomes

By the end of this Webinar, you will have the knowledge and skills to create more direct business goals that help to align employees, make their work feel more meaningful, and ultimately drive business success.

3 Simple Tips to Give Effective Feedback

Hosted by People Spark Consulting

When leaders take the time to connect with, listen to, and give feedback to their team, employees feel more productive, loyal, and motivated. That’s great news for your company’s bottom line.

Truth is, simple, practical HR practices—like giving consistent feedback to employees can increase your profits and margin and make running your business easier.

What to expect:
This webinar focuses on:

  • Setting up conversations so employees are open to getting feedback
  • Structuring feedback so it’s clear, concise, and effective
  • Incorporating key phrases to make your feedback more meaningful
  • Holding your team accountable while maintaining strong relationships

Exit Planning for Sellers – Tips to Improve Your Valuation

Hosted by People Spark Consulting

One Simple Tool to Attract More Candidates (Spoiler Alert: This Tool Does More Than Just Attract Candidates)

Hosted by Brainerd Lakes Chamber of Commerce

Part 1 (One Simple Tool):

You drive through town and see the signs ‘Now Hiring’.  Everyone is hiring.  Have you ever noticed how all those signs look alike?

In a market where applicants are difficult to find, how do you differentiate yourself from the pack?  In this session we will discuss a tool to better market your business to attract more candidates.

Spoiler Alert: The same tool will also help you KEEP the employees you have.


  • One Simple Tool: The Questions
  • Gather information to better market your business to potential candidates.
  • Use the same tool to keep the employees you have.

The Hiring Process: You May Be Desperate, But Don’t Act Desperate

Hosted by Brainerd Lakes Chamber of Commerce

Have you found that your process to hire employees has changed? Your standards have gotten lower? You focus more on whether a candidate has a pulse than if they have any relevant skills?   If so, you are not alone.

Here’s the thing, as you lower the standard, new employees meet that lowered standard when they show up for work. In this session we will discuss how to structure the interview process in a way that communicates your expectations and how to listen in an interview to identify the best candidates.  In addition, we will cover how to onboard new employees at the standards and expectations you need for your business to be successful.


  • Create interview questions to communicate your expectations.
  • Listen to responses in an interview to identify ideal candidates.
  • Onboard new employees based on your culture and expectations (beyond training for the job).

Keeping Your Best Talent

Hosted by Brainerd Lakes Chamber of Commerce

It’s Tough to Recruit.  It’s Even Tougher to Replace Your Key Employees When They Leave.
Who Will Leave You Next?  And What Can You Do To Keep Them…

Engagement is a buzz word these days.  You know that as a business owner or manager, you need to engage your employee so you can retain them.  But what does that really mean?  What specific steps can you take to engage them?  And how much is it really going to cost you?

In this session we will discuss the 8 key factors for engagement and share specific steps you can take to impact the engagement of your employees (…..and they don’t have to cost you a thing).


  • 8 Key Factors of Engagement
  • Align employee work with the goals of the business.
  • Provide feedback and recognition to employees.

HR Basics When Growing from Start-Up to 20+ Employees – Session 1 & 2 – Zoom

Hosted by SCORE

Password:  Gs$STV8r
Session 1: Culture, Compliance Basics, and Recruiting & Interviewing

In this series, we’ll take you through the key HR actions and considerations for your business, whether you have one employee or fifty.

HR Basics When Growing from Start-Up to 20+ Employees – Session 1 & 2 – Zoom

Hosted by SCORE

Password:  Gs$STV8r
Session 2: Hiring/Onboarding, Managing Performance, Engaging & Retaining Your Employees

In this series, we’ll take you through the key HR actions and considerations for your business, whether you have one employee or fifty.

Transforming Workplace Safety Culture

Hosted by NGFA

We’re discussing the first step of a successful safety program — establishing a workplace culture that prioritizes safety.

Join panelists Jess McCluer, vice president of safety and regulatory affairs at NGFA, Jason Eardley, director of process safety at ADM; and Kristen Ireland, co-founder of People Spark Consulting, as they discuss why harvest is a particularly important time to emphasize safety best practices.

Metro North Chamber Webinar


Building The Ideal Company Culture

Consulting Success Podcast

Company culture is at its most pronounced state in the cofounding pair. With nothing to serve as a buffer between the two different personalities, it is a culture that either works or doesn’t. Happily enough, it works out pretty well for Erin Mies and Kristen Ireland, HR consultants at People Spark Consulting. In fact, one could say it is as close to an ideal company culture, if there is such a thing. Ever since the company started in 2018, it has seen nothing but leaps and bounds of growth. A big part of this success is thanks to the interesting dynamic that this duo brings to the table. Michael Zipursky gets to the heart of the matter in this episode. If you’re working with a partner or cofounding something, this is one story you can take inspiration from.

How Small Businesses Can Find & Keep Top Talent

Better Business Podcast with Steve Cook

Erin and Kristen from People Spark Consulting joined me to talk about HR. Yes, no one wants to talk about how tough it is to find employees, how none of them show up on time, and how they all steal when they get there. But it’s important to any business, if you have aspirations of having a sizeable company, to be able to get a process around hiring and firing. Listen to a few tips on HR, hiring tips, how to keep employees, and even a few stories about businesses worst nightmares!

Speaking Partnerships


Book a call to discuss your current HR strategies and how we can help!

People Spark Consulting is a Minneapolis–Saint Paul, MN based consulting company that specializes in transforming business cultures through human resources and people strategies.


Download the guide: Achieve Your Business Goals Through Your Culture and People Strategies.

Download the guide: Achieve Your Business Goals Through Your Culture and People Strategies.

The success of your business depends on your culture. Therefore, it is critical to establish an intentional culture in your business and build strategies that support and reinforce it. The purpose of this eGuide is to provide a foundation for your business culture and ensure your people strategies and practices are aligned with it. Grab the guide - it’s free!

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