THE PEOPLE SPARK® BOOK

FROM THEORY TO ACTION: THE PEOPLE SPARK DIFFERENCE

Plenty of business books explain culture, performance, or HR practices—but most stop at what needs to be done. They leave readers without a clear path to how to actually do it. That missing “how” keeps business owners from moving forward with a plan and taking action.

The People Spark closes that gap. Written for small- and mid-sized companies—whether or not they have formal HR support—it offers a practical, step-by-step guide to defining the culture you want and building it through simple, repeatable actions.

Throughout the book, you’ll see how great companies balance Process and People. By creating processes that reinforce the culture you intend, and coaching people to live it every day, you ignite the true People Spark—where clarity turns into confident action and lasting business results.

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ENDORSEMENT

The People Spark will help you understand and unlock the timeless secret for business results. Your employees and the culture they work in are the biggest determination of success. Kristen and Erin’s methods of working towards an engaged workforce are simple, attainable, and scalable.

CHRIS RUPIPER
CEO, Prairie State Tractor

The People Spark is a game-changer for anyone who understands the value of a positive, purpose-driven culture. Erin and Kristen provide practical wisdom and actionable strategies to transform your workplace so people thrive and results flourish.

PAUL KELLY
HR Manager, Prairie State Tractor

The People Spark is a practical, easy-to-follow roadmap for developing a values-based culture for your organization. As a 30-year veteran of the retail industry, I have absolute confidence that Kristen and Erin keenly understand real-world business dynamics and know what it takes to transform your business culture.

MICHELLE GRONEK
Retail Solutions Manager at a large agricultural cooperative

The People Spark is a practical, must-read guide for managers, HR professionals, and CEOs. Erin and Kristen provide straightforward strategies and concrete examples so business leaders can get results fast. The People Spark will help us all ‘Play to win!

HOLLY BETTEN
HR Business Partner

The People Spark is an invaluable resource for both young managers just getting started and seasoned managers who need a refresher on how to motivate, engage, and inspire their team.

JEREMY EMERSON
Director of Feed Mill Operations, Cal-Maine Foods, Inc.

Erin and Kristen are uncommonly good at what they do: leveraging their decades of wisdom and experience for your business success. The People Spark helps leaders identify where change is needed and, most importantly, shows how to implement those changes. My advice? Keep this book on your desk and refer to it often.

TOM BRESSNER
Executive Director, Wisconsin Agri-Business Association

To succeed in today’s business climate, you don’t have to have all the answers—you just know where to find them! The People Spark is my #1 source for invaluable insights on HR strategy and support and how to create company culture.

PAUL DAVIS
Ph.D., Owner, Solomon Hills Farm

Simplicity never gets in the way of greatness”. The leaders at People Spark bring you a guidebook that highlights their commonsense pragmatic approach to talent development. They have always understood that Human Resources is about people and not biased policy, procedural calisthenics, or trendy jargon. This book and its teachings provide powerful guidelines in three ways. 1. SIMPLE techniques for you as an owner or manager to implement. 2. SIMPLE concepts for the employee to understand and receive. 3. GREAT results for organizations and people. I have seen it work firsthand.

BRAD SCHU
Founder, Idea Sherpa LLC

The People Spark – Kristen and Erin will give you the tools you need to become a solid leader and build a firm foundation with your team. They inspire and encourage communication processes that help you look for the good in employees and coach through the challenges. People Spark is so much more than an information download but is an everyday wealth of active exercises to help you be the very best.

STACY HECKMAN
Manager, Franklin Feed & Supply

Building an impactful culture is the most important aspect of any successful team or business. It is often the most difficult thing to do. Erin and Kristen do an excellent job outlining what it takes to build a transformational and lasting culture. They both have led and been part of transformational leadership and share their insights in this book. A tremendous read for leaders at all levels of business as well as future leaders.

BRIAN GIER
Vice President of Sales, Alltech Feed Division