There are plenty of books that teach readers about culture, about business performance, and even about HR practices. What makes The People Spark stand out? Too often, books focus on theory and concept (the what that needs to be done), and readers are left without a clear direction of where to go. That gap holds readers back from the next step – developing a plan and taking action – because it’s unclear to business owners exactly how to do it.

With a focus primarily on small- and mid-sized companies, The People Spark is aimed at those businesses that may or may not have any formalized human resources support or processes in place (and that’s okay!). Step by step, The People Spark will guide readers through determining the culture they want for their business, and how they can build and reinforce it through straightforward, practical actions.

Throughout the book, The People Spark toggles between teaching leaders on creating Process and equipping People. When we create the right Process that supports our intended culture, and coach People to support and sustain it, that’s where the magic happens. THAT’S the People Spark.

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