Wow. the times are changing……and fast.  We are bombarded with information (complete information overload), we have to process what this means to ourselves, our families, our employees, our businesses and our customers. 

In the car last night my 10 year old was asking me questions about COVID19.  When can we go back to school? Can we leave the house? Will I get to play with my friends?  What if we run out of food? When is this going to be over? Each of the answers was ‘I don’t know’, ‘I don’t know’.  I turned around to look at her and saw the fear in her eyes. I had to pause, explain why I didn’t know, what I knew and what I didn’t know, and give her the comfort that we would figure it out together. 

This is my 10 year old.  We feel it as small business owners, what does this mean for my business, for my livelihood, for my family?  And our employees, what does this mean for my job, for my livelihood for my family?  

Here are a couple of tips to help you make decisions, create some calm within the storm and keep the foundation of your business strong.  

Reflect on Your Values 

There is so much activity, so much commotion, so much noise, so many decisions.  It is important to step back and reflect on what’s important to you and your business.  Your values (what’s important to you) will guide you to the future. Many businesses have values around teamwork and community – so as you make decisions around your employees and your business operations, make sure your decisions align with your values.  What will guide you during this turbulent time is responding in accordance with your values. 


This does not mean communicating only when you have information or decisions.  This is where managers and business owners tend to falter. If you only communicate when you have new information or decisions, you are not communicating enough.  This communication needs to be consistent. If you have no updates, share what you have said previously and that you have no updates. Share why you have no updates.  In your consistent communication, share your values and how you plan to act in accordance with your values.  


Business owners often feel like they need to have all the answers.  They are the decision makers, the one that others rely on. But it is important to get your employees involved.  Talk to them. Share the landscape, the current situation and the goals — and get their ideas on how to proceed.  You will be amazed at the creativity of your employees. 

Here’s how the process can flow: 

Step 1.  

Prior to asking employees for their thoughts and perspectives, determine your non-negotiables.  What is not an option to you, what would you not agree with or implement. If you don’t identify these ahead of time, employees may feel you are just shooting down their ideas and aren’t really listening.  

Step 2. 

Start the conversation with the landscape (what’s the situation), the goals (what the business needs to accomplish near term) and your values (affirming that decisions moving forward will be based on values.  

Step 3: 

Explain what you want from them (ideas on how to proceed), your non-negotiables (what their boundaries are), and what you expect (that ideas should align with values).  

Step 4: 

Open the floor to ideas.  Be open to ideas. If your first instinct is that you don’t agree, stop.  Ask additional questions, like ‘tell me more about that’ or ‘how would this align with our values’ or ‘how would this work’.  The goal is to understand and encourage ideas.   

 As a business owner, you will have created an environment where your employees feel appreciated and valued.  Trust will increase, employees will be engaged and working together. When these turbulent times are over, your employees will choose to stay.  

Businesses that don’t have this same approach, that make decisions out of fear and are not aligned with their values, and that don’t engage their employees will be losing people left and right as soon as the opportunity presents itself.  

Download the guide: Achieve Your Business Goals Through Your Culture and People Strategies.

Download the guide: Achieve Your Business Goals Through Your Culture and People Strategies.

The success of your business depends on your culture. Therefore, it is critical to establish an intentional culture in your business and build strategies that support and reinforce it. The purpose of this eGuide is to provide a foundation for your business culture and ensure your people strategies and practices are aligned with it. Grab the guide - it’s free!

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